Concept2Profit offers services for companies at all stages of development. For start-up companies, Concept2Profit understands that entrepreneurs often lack capital. We offer a complementary interview to assess where the venture is in the process, what material has been compiled and how complex the business is. We then estimate the number of hours that it would take to develop the plan and bid on the project. Concept2Profit will also accept a percentage of compensation in equity.
- Business Plan Development
- Corporate
and Product Marketing Services
- Market assessment & validation
- Positioning
- Branding
- Collateral
- Demand creation plans
- Launch plans
- Competitive Analysis
A business plan includes:
Concept2Profit works with clients to develop winning business plans which include:
1. Extensive Market research to determine:
- Total available market
- Target market share
- Competitive analysis
- Market trends
- The Company's value proposition to their customers
- The product or service competitive differentiators
- How the competitive advantage is defensible and sustainable.
2. Graphical illustrations of how products and services work.
3. Projected Financial Statements and cost analysis.
4. Company principals are interviewed and then a plan is written that includes the following:
- Executive Summary
- Product/Service Description, competitive positioning
- Strategic Objectives
- Business Model
- Market Analysis
- Business Problem that the Company Solves
- Customer Characteristics
- Marketing & Sales Strategy
- Operations Plan
- Staffing & Organizational Plan
- Financial Projections
- Appendices
- Market Characteristics
- Competitive Analysis
- Core Team Profiles
- Customer Testimonials
- Corporate powerpoint presentation.
For capital raising purposes it is key to be brief. The plans are generally kept to a length of 20 pages ( no more than 35 with appendices). Two presentations are created, a core set of 12 - 15 slides, and a complete set of up to 25 slides.
