Concept2Profit was founded by Marie Massey to help startup companies build winning business plans and presentations for the purpose of raising venture capital.

Marie draws on 12 years of business development, and corporate and product marketing experience for startup companies to formulate winning strategies and plans for clients. Marie also has had the opportunity to work with several venture capital firms and is well versed on what venture firms require in a business plan.

Marie holds a BS in Political Economy from UC Berkeley and an MBA in Marketing and Business Strategy from Golden Gate University. Marie's in-depth industry knowledge encompasses:

  • Internet security
  • Business-to-Consumer Internet
  • Electronic licensing for software
  • Software asset management
  • Electronic design automation (EDA) software
  • Online staffing solutions
  • Wireless communications
  • Anti-Spam software and services
  • Fine Art Marketing

Some of the companies that Marie has built business plans for are:

Examples of Marie's product and corporate marketing work can be seen at:

For GLOBEtrotter Software:

Product Marketing:

  • Created all content, presentation, and messaging for the SAMsolutions and GLOBEtrack product lines. Also architected and directed successful product line launches, developed product roadmaps, and created collateral and marketing plans for these products.
  • Created all content, positioning, and messaging including online WEB Tour and Business Case Presentation for GTlicensing:
  • Created all content, new branding and positioning for SAMsolutions including press releases, FAQ, and strategic alliances.

**Please note that the above links are subject to change. If you notice a broken link, please email me.

For Arcadia Design, http://www.ArcadiaDesign.com:

Corporate & product marketing:

  • Developed corporate and product marketing strategy, conducted press tour, launched and provided art direction, content and layout for Arcadia's website, developed demand creation plan, and created customer success stories including one with IBM.

For Synplicity, http://www.Synplicity.com:

Strategic Alliances & Business Development

  • Created highly successful Partner Program which included the creation of joint marketing programs with high-profile, publically traded companies such as Altera and Xilinx. This Partner Program encompassed all third party relationships and enabled Synplicity to gain substantial visibility by association, while at the same time, leveraging partner resources. Also created a battery of 6 customer success stories including such industry leaders as Cisco Systems, Lockheed Martin and Eaton Corporation as well as authored press releases.